How does a good roofer stand out from the cowboys?
With proof the cowboys can't fake: real photos of your own jobs with the town named, a physical business people can find, guarantees in writing and plenty of recent reviews. Firms living on Facebook ads rarely have any of that. Your website and Google profile are where you show it.
Which roofing jobs need their own page?
The ones you want more of, each on its own page: roof repairs, full re-roofs, flat roofs (say which systems you fit), chimney work, and gutters and fascias if you do them. Each page gets photos, what's involved, how long it takes and a rough price range.
What should I post after a storm?
Searches for roof repairs jump after bad weather. A Google profile post the next morning saying you're taking storm repair calls in your towns, with a number to tap, is the cheapest lead you'll ever get. On the monthly plan, I'll do that for you.
What I'd set up for a roofer
- A website built from scratch if you don't have one yet, or your current one kept and fixed
- Before-and-after photos for each job type, tagged with the town
- Your guarantee in writing, plus any insurance-backed cover and trade body membership, all in text
- Google Business Profile with the right main category and every service listed
- Storm-response posts to Google when the weather turns
- A review habit built into how you finish every job