:root{
  --paper:#F1F2EE; --card:#FFFFFF; --card-2:#FAFBF8;
  --ink:#131619; --ink-2:#4E555C; --ink-3:#79818A;
  --rule:#D9DCD6; --rule-2:#E7E9E4;
  --accent:#B0221A; --accent-ink:#FFFFFF; --accent-wash:#F8EBE9;
  --mark:#E3C24A; --mark-wash:rgba(227,194,74,.34);
  --good:#2E5E51;
  --shadow-s:0 1px 2px rgba(19,22,25,.05);
  --shadow-m:0 2px 4px rgba(19,22,25,.04), 0 12px 32px -20px rgba(19,22,25,.35);
  --shadow-l:0 4px 8px rgba(19,22,25,.05), 0 32px 64px -32px rgba(19,22,25,.42);
  --grid-line:rgba(19,22,25,.055);
  --cap-bg:#131619; --cap-bd:transparent; --cap-fg:#F1F2EE; --cap-fg-2:rgba(255,255,255,.72);
  --cap-fg-3:rgba(255,255,255,.5); --cap-field-bg:rgba(255,255,255,.06);
  --cap-field-bd:rgba(255,255,255,.22); --cap-field-fg:#FFFFFF; --cap-ph:rgba(255,255,255,.42);
}
@media (prefers-color-scheme:dark){
  :root:not([data-theme="light"]){
    --paper:#101215; --card:#181B1F; --card-2:#1E2226;
    --ink:#E9EAE6; --ink-2:#A2A9B0; --ink-3:#79818A;
    --rule:#292E34; --rule-2:#212529;
    --accent:#E0655A; --accent-ink:#16181A; --accent-wash:#2A1917;
    --mark:#D9BA4B; --mark-wash:rgba(217,186,75,.22);
    --good:#6DB09B;
    --shadow-s:0 1px 2px rgba(0,0,0,.5);
    --shadow-m:0 2px 4px rgba(0,0,0,.4), 0 12px 32px -20px rgba(0,0,0,.9);
    --shadow-l:0 4px 8px rgba(0,0,0,.4), 0 32px 64px -32px rgba(0,0,0,1);
    --grid-line:rgba(233,234,230,.05);
    --cap-bg:#181B1F; --cap-bd:#292E34; --cap-fg:#E9EAE6; --cap-fg-2:#A2A9B0;
    --cap-fg-3:#79818A; --cap-field-bg:#101215; --cap-field-bd:#292E34;
    --cap-field-fg:#E9EAE6; --cap-ph:#79818A;
  }
}
:root[data-theme="dark"]{
  --paper:#101215; --card:#181B1F; --card-2:#1E2226;
  --ink:#E9EAE6; --ink-2:#A2A9B0; --ink-3:#79818A;
  --rule:#292E34; --rule-2:#212529;
  --accent:#E0655A; --accent-ink:#16181A; --accent-wash:#2A1917;
  --mark:#D9BA4B; --mark-wash:rgba(217,186,75,.22);
  --good:#6DB09B;
  --shadow-s:0 1px 2px rgba(0,0,0,.5);
  --shadow-m:0 2px 4px rgba(0,0,0,.4), 0 12px 32px -20px rgba(0,0,0,.9);
  --shadow-l:0 4px 8px rgba(0,0,0,.4), 0 32px 64px -32px rgba(0,0,0,1);
    --grid-line:rgba(233,234,230,.05);
  --cap-bg:#181B1F; --cap-bd:#292E34; --cap-fg:#E9EAE6; --cap-fg-2:#A2A9B0;
  --cap-fg-3:#79818A; --cap-field-bg:#101215; --cap-field-bd:#292E34;
  --cap-field-fg:#E9EAE6; --cap-ph:#79818A;
}

*{box-sizing:border-box}
html{scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
body{
  margin:0;background:var(--paper);color:var(--ink);
  font-family:"IBM Plex Sans",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Helvetica,Arial,sans-serif;
  font-size:17px;line-height:1.62;-webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}
h1,h2,h3,h4,.wordmark,.stage-name{font-family:Archivo,"Helvetica Neue",Arial,sans-serif;margin:0;text-wrap:balance}
.mono{font-family:"IBM Plex Mono",ui-monospace,Menlo,Consolas,monospace;font-variant-numeric:tabular-nums}
a{color:inherit}
:focus-visible{outline:2.5px solid var(--accent);outline-offset:3px;border-radius:2px}
.wrap{width:min(1180px,100% - 44px);margin-inline:auto}
.narrow{width:min(760px,100%)}
.eyebrow{font-family:"IBM Plex Mono",monospace;font-size:11.5px;letter-spacing:.18em;
  text-transform:uppercase;color:var(--ink-3);display:flex;align-items:center;gap:10px}
.eyebrow::before{content:"";width:24px;height:1px;background:var(--accent);flex:none}
section{padding:clamp(64px,9vw,116px) 0;position:relative}
.rule-top{border-top:1px solid var(--rule)}

/* ============ header ============ */
.site-head{position:sticky;top:0;z-index:60;background:color-mix(in srgb,var(--paper) 88%,transparent);
  backdrop-filter:saturate(1.6) blur(14px);border-bottom:1px solid var(--rule)}
.head-in{display:flex;align-items:center;justify-content:space-between;gap:20px;height:66px}
.wordmark{font-weight:800;font-size:22px;letter-spacing:-.03em;text-decoration:none;
  display:inline-flex;align-items:baseline}
.wordmark i{font-style:normal;color:var(--accent)}
.nav{display:flex;align-items:center;gap:30px}
.nav a{font-size:14.5px;text-decoration:none;color:var(--ink-2);font-weight:500}
.nav a:hover{color:var(--ink)}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:9px;
  font-family:"IBM Plex Sans",sans-serif;font-size:15px;font-weight:600;line-height:1;
  padding:13px 21px;border:1px solid var(--ink);background:var(--ink);color:var(--paper);
  text-decoration:none;cursor:pointer;border-radius:2px;transition:transform .12s ease,background .15s ease}
.btn:hover{transform:translateY(-1px)}
.btn-accent{background:var(--accent);border-color:var(--accent);color:var(--accent-ink)}
.btn-ghost{background:transparent;color:var(--ink);border-color:var(--rule)}
.btn-ghost:hover{border-color:var(--ink)}
@media (max-width:860px){.nav a:not(.btn){display:none}.head-in{height:60px}}

/* ============ hero ============ */
.hero{padding-top:clamp(48px,7vw,86px);padding-bottom:clamp(56px,7vw,92px);overflow:hidden}
.hero::before{content:"";position:absolute;inset:0;pointer-events:none;
  background-image:linear-gradient(var(--grid-line) 1px,transparent 1px),
                   linear-gradient(90deg,var(--grid-line) 1px,transparent 1px);
  background-size:64px 64px;
  -webkit-mask-image:radial-gradient(ellipse 90% 62% at 68% 26%,#000 0%,transparent 78%);
          mask-image:radial-gradient(ellipse 90% 62% at 68% 26%,#000 0%,transparent 78%)}
.hero-grid{display:grid;grid-template-columns:minmax(0,1.06fr) minmax(0,.94fr);
  gap:clamp(36px,5vw,72px);align-items:center;position:relative}
.hero h1{font-size:clamp(38px,6.1vw,70px);font-weight:800;letter-spacing:-.032em;line-height:1.02;
  margin:22px 0 0}
.hero h1 em{font-style:normal;white-space:nowrap;
  background-image:linear-gradient(transparent 58%,var(--mark-wash) 58%,var(--mark-wash) 93%,transparent 93%);
  padding-inline:.04em}
.hero-sub{font-size:clamp(17px,2vw,19.5px);color:var(--ink-2);max-width:50ch;margin:24px 0 0}
.hero-sub b{color:var(--ink);font-weight:600}
.hero-cta{display:flex;flex-wrap:wrap;gap:13px;margin-top:32px}
.hero-note{font-size:13.5px;color:var(--ink-3);margin:16px 0 0;display:flex;align-items:center;gap:8px}
.dot{width:6px;height:6px;border-radius:50%;background:var(--good);flex:none}
@media (max-width:920px){.hero-grid{grid-template-columns:1fr;gap:44px}}

/* ============ phone demo ============ */
.demo{position:relative}
.demo-head{display:flex;align-items:center;justify-content:space-between;gap:14px;margin-bottom:16px;
  flex-wrap:wrap}
.toggle{display:inline-flex;border:1px solid var(--rule);border-radius:2px;overflow:hidden;background:var(--card)}
.toggle button{appearance:none;border:0;background:transparent;cursor:pointer;
  font-family:"IBM Plex Mono",monospace;font-size:11.5px;letter-spacing:.12em;text-transform:uppercase;
  padding:10px 16px;color:var(--ink-3);transition:background .18s ease,color .18s ease}
.toggle button[aria-pressed="true"]{background:var(--ink);color:var(--paper)}
.toggle button:first-child[aria-pressed="true"]{background:var(--accent);color:var(--accent-ink)}
.phone{width:min(330px,100%);margin-inline:auto;background:var(--ink);border-radius:34px;padding:11px;
  box-shadow:var(--shadow-l);position:relative}
.phone::before{content:"";position:absolute;top:20px;left:50%;transform:translateX(-50%);
  width:74px;height:5px;border-radius:3px;background:rgba(255,255,255,.22);z-index:3}
.screen{background:var(--card);border-radius:25px;overflow:hidden;height:520px;position:relative;
  display:flex;flex-direction:column}
.scr{position:absolute;inset:0;display:flex;flex-direction:column;background:var(--card);
  transition:opacity .32s ease,transform .32s ease}
.scr[hidden]{display:none}
.scr-bar{height:42px;background:var(--card-2);border-bottom:1px solid var(--rule-2);
  display:flex;align-items:center;padding:0 13px;gap:8px;flex:none}
.scr-url{font-family:"IBM Plex Mono",monospace;font-size:9.5px;color:var(--ink-3);
  background:var(--paper);border:1px solid var(--rule-2);border-radius:20px;padding:4px 11px;flex:1;
  overflow:hidden;text-overflow:ellipsis;white-space:nowrap}
.scr-body{flex:1;overflow:hidden;padding:20px 17px;display:flex;flex-direction:column;gap:11px}
.f-logo{font-family:Archivo,sans-serif;font-weight:800;font-size:14px;letter-spacing:-.02em}
.f-hero{font-family:Archivo,sans-serif;font-weight:800;letter-spacing:-.02em;line-height:1.12}
.b .f-hero{font-size:19px;color:var(--ink-2)}
.a .f-hero{font-size:21px}
.f-p{font-size:11.5px;color:var(--ink-3);line-height:1.5;margin:0}
.f-img{border-radius:4px;background:
   repeating-linear-gradient(135deg,var(--rule-2) 0 9px,var(--card-2) 9px 18px);
   flex:1;min-height:74px;border:1px solid var(--rule-2)}
.f-btn{background:var(--rule-2);color:var(--ink-3);font-size:11px;text-align:center;padding:9px;
  border-radius:3px;font-weight:600}
.a .f-btn{background:var(--accent);color:var(--accent-ink)}
.f-btn.missing{background:var(--accent-wash);color:var(--accent);font-weight:700;letter-spacing:.01em}
.real-frame{flex:1;overflow:hidden;position:relative;background:#1c140c}
.real-frame iframe{position:absolute;top:0;left:0;width:375px;height:583px;border:0;
  transform:scale(.821);transform-origin:top left;pointer-events:none}
.f-chips{display:flex;gap:5px;flex-wrap:wrap}
.f-chip{font-family:"IBM Plex Mono",monospace;font-size:8.5px;letter-spacing:.06em;text-transform:uppercase;
  border:1px solid var(--rule);color:var(--ink-3);padding:3px 7px;border-radius:2px}
.a .f-chip{border-color:var(--accent);color:var(--accent)}
.f-stars{font-size:10.5px;color:var(--ink-2);display:flex;align-items:center;gap:6px}
.f-stars b{color:var(--ink)}
.callbar{position:absolute;left:0;right:0;bottom:0;background:var(--accent);color:var(--accent-ink);
  display:flex;align-items:center;justify-content:center;gap:8px;height:46px;
  font-weight:600;font-size:14px;letter-spacing:.01em}
.pins{margin-top:18px;display:grid;gap:9px}
.pin{display:flex;gap:11px;align-items:flex-start;font-size:14px;color:var(--ink-2);
  opacity:0;transform:translateY(4px);transition:opacity .3s ease,transform .3s ease}
.pin.on{opacity:1;transform:none}
.pin i{font-style:normal;font-family:"IBM Plex Mono",monospace;font-size:11px;font-weight:600;
  color:var(--accent);flex:none;padding-top:3px}
.pin.good i{color:var(--good)}

/* ============ evidence ============ */
.ev-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(268px,1fr));gap:1px;
  background:var(--rule);border:1px solid var(--rule);margin-top:44px}
.ev{background:var(--paper);padding:30px 26px 32px}
.ev-n{font-family:"IBM Plex Mono",monospace;font-size:34px;font-weight:600;letter-spacing:-.02em;
  color:var(--accent);line-height:1}
.ev h3{font-size:17px;font-weight:700;margin:14px 0 8px;letter-spacing:-.01em}
.ev p{font-size:14.5px;color:var(--ink-2);margin:0}

/* ============ work ============ */
.work-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:1px;
  background:var(--rule);border:1px solid var(--rule);margin-top:44px}
.work-card{background:var(--paper);display:flex;flex-direction:column}
.work-shot{aspect-ratio:16/10;overflow:hidden;border-bottom:1px solid var(--rule);position:relative}
.work-chrome{height:26px;display:flex;align-items:center;gap:5px;padding:0 11px;background:rgba(255,255,255,.08)}
.work-chrome i{width:7px;height:7px;border-radius:50%;background:rgba(255,255,255,.22);display:block}
.work-mock{height:calc(100% - 26px);padding:22px 22px 0;display:flex;flex-direction:column;gap:9px}
.work-mock .wm-eyebrow{font-family:"IBM Plex Mono",monospace;font-size:9px;letter-spacing:.14em;text-transform:uppercase;opacity:.75}
.work-mock .wm-h{font-family:Archivo,sans-serif;font-weight:800;font-size:19px;line-height:1.12;letter-spacing:-.02em}
.work-mock .wm-p{font-size:11px;line-height:1.5;opacity:.72;max-width:34ch}
.work-mock .wm-btn{align-self:flex-start;font-size:10.5px;font-weight:600;padding:7px 12px;border-radius:2px;margin-top:2px}
.wm-pearson{background:#0d0f0c;color:#f2f4ef}
.wm-pearson .wm-eyebrow{color:#2ea25e}
.wm-pearson .wm-h em{font-style:normal;color:#2ea25e}
.wm-pearson .wm-btn{background:#2ea25e;color:#0d0f0c}
.wm-dt{background:#1c140c;color:#fbf3e3}
.wm-dt .wm-eyebrow{color:#c97a34}
.wm-dt .wm-h em{font-style:normal;color:#c97a34}
.wm-dt .wm-btn{background:#c97a34;color:#1c140c}
.work-body{padding:26px 26px 30px;display:flex;flex-direction:column;gap:12px;flex:1}
.work-kicker{font-family:"IBM Plex Mono",monospace;font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--accent);font-weight:600}
.work-body h3{font-size:19px;font-weight:800;letter-spacing:-.01em}
.work-body p{font-size:14.5px;color:var(--ink-2);margin:0;flex:1}
.work-links{display:flex;gap:16px;align-items:center;margin-top:4px;flex-wrap:wrap}
.work-links a{font-size:13.5px;font-weight:600;text-decoration:none;color:var(--ink);border-bottom:1px solid var(--rule);padding-bottom:1px}
.work-links a:hover{border-color:var(--ink)}
.work-note{font-size:14px;color:var(--ink-3);margin-top:20px;max-width:58ch}

/* ============ founder photo ============ */
.founder{display:flex;gap:24px;align-items:flex-start;margin-bottom:20px}
.founder-photo{width:118px;flex:none;border:1px solid var(--rule);background:var(--card);box-shadow:var(--shadow-m);overflow:hidden}
.founder-photo img{display:block;width:100%;height:auto}
.founder-cap{font-family:"IBM Plex Mono",monospace;font-size:10px;letter-spacing:.03em;line-height:1.4;color:var(--ink-3);padding:8px 9px;border-top:1px solid var(--rule)}
.founder > div{min-width:0}
.founder h2{overflow-wrap:break-word}
@media (max-width:760px){.founder{flex-direction:column;gap:14px}.founder-photo{width:118px}}

/* ============ stages ============ */
.stages{margin-top:44px;border-top:1px solid var(--rule)}
.stage{display:grid;grid-template-columns:52px minmax(0,1fr) auto;gap:0 22px;align-items:start;
  padding:26px 0;border-bottom:1px solid var(--rule);transition:background .2s ease}
.stage:hover{background:var(--card-2)}
.stage-n{font-family:"IBM Plex Mono",monospace;font-size:12.5px;font-weight:600;color:var(--accent);padding-top:7px}
.stage-name{font-size:clamp(19px,2.3vw,23px);font-weight:800;letter-spacing:-.015em}
.stage p{font-size:15px;color:var(--ink-2);margin:6px 0 0;max-width:58ch}
.stage-price{font-family:"IBM Plex Mono",monospace;font-weight:600;font-size:18px;white-space:nowrap;
  text-align:right;padding-top:5px}
.stage-price small{display:block;font-family:"IBM Plex Sans",sans-serif;font-size:11px;font-weight:400;
  color:var(--ink-3);letter-spacing:.05em;text-transform:uppercase;margin-top:4px}
.is-free{color:var(--good)}
@media (max-width:640px){
  .stage{grid-template-columns:34px 1fr;gap:0 14px}
  .stage-price{grid-column:2;text-align:left;padding-top:12px}
}

/* ============ steps ============ */
.steps{display:grid;grid-template-columns:repeat(auto-fit,minmax(230px,1fr));gap:34px;margin-top:44px;
  counter-reset:st}
.step{counter-increment:st;position:relative;padding-top:22px;border-top:2px solid var(--ink)}
.step::before{content:counter(st,decimal-leading-zero);position:absolute;top:-11px;left:0;
  background:var(--paper);padding-right:10px;font-family:"IBM Plex Mono",monospace;font-size:11px;
  font-weight:600;color:var(--accent);letter-spacing:.1em}
.step h3{font-size:17.5px;font-weight:700;margin-bottom:7px;letter-spacing:-.01em}
.step p{font-size:14.5px;color:var(--ink-2);margin:0}

/* ============ split / about ============ */
.split{display:grid;grid-template-columns:repeat(auto-fit,minmax(320px,1fr));gap:clamp(32px,5vw,64px);
  align-items:start}
.split p{color:var(--ink-2);margin:0 0 16px}
.split p b{color:var(--ink);font-weight:600}
.card{background:var(--card);border:1px solid var(--rule);box-shadow:var(--shadow-m);padding:30px 30px 32px}
.card h3{font-size:18px;font-weight:800;margin-bottom:6px}
.deny{list-style:none;padding:0;margin:20px 0 0;display:grid;gap:14px}
.deny li{position:relative;padding-left:24px;font-size:15px;color:var(--ink-2)}
.deny li::before{content:"\00d7";position:absolute;left:2px;top:-2px;color:var(--accent);
  font-family:"IBM Plex Mono",monospace;font-weight:600;font-size:15px}
.deny b{color:var(--ink);font-weight:600}

/* ============ capture ============ */
.capture{background:var(--cap-bg);color:var(--cap-fg);border:1px solid var(--cap-bd);
  border-radius:3px;padding:clamp(34px,5vw,58px);box-shadow:var(--shadow-l)}
.capture h2{font-size:clamp(26px,4vw,40px);font-weight:800;letter-spacing:-.025em;line-height:1.08;
  color:var(--cap-fg)}
.capture p{color:var(--cap-fg-2);max-width:52ch;margin:16px 0 0;font-size:16px}
.form{display:flex;gap:10px;margin-top:28px;flex-wrap:wrap}
.form input{flex:1;min-width:230px;font-family:"IBM Plex Mono",monospace;font-size:15px;
  padding:15px 17px;border:1px solid var(--cap-field-bd);background:var(--cap-field-bg);
  color:var(--cap-field-fg);border-radius:2px}
.form input::placeholder{color:var(--cap-ph)}
.form-note{font-size:13px;color:var(--cap-fg-3);margin-top:14px}

/* ============ footer ============ */
.site-foot{border-top:1px solid var(--rule);padding:46px 0 120px;font-size:13.5px;color:var(--ink-3)}
.foot-grid{display:flex;flex-wrap:wrap;gap:24px;justify-content:space-between;align-items:flex-start}
.foot-links{display:flex;gap:22px;flex-wrap:wrap}
.foot-links a{text-decoration:none;color:var(--ink-2)}
.foot-links a:hover{color:var(--accent)}
.foot-legal{font-family:"IBM Plex Mono",monospace;font-size:12px;line-height:1.9}
.foot-legal a{color:var(--ink-2);text-decoration:none}
.foot-legal a:hover{color:var(--accent)}

/* ============ sticky call bar (mobile) ============ */
.callstrip{position:fixed;left:0;right:0;bottom:0;z-index:70;display:none;
  background:var(--accent);color:var(--accent-ink);text-decoration:none;
  align-items:center;justify-content:center;gap:9px;height:56px;font-weight:600;font-size:16px;
  box-shadow:0 -6px 24px -12px rgba(0,0,0,.5)}
@media (max-width:860px){.callstrip{display:flex;justify-content:flex-start;padding-left:22px}.site-foot{padding-bottom:110px}}

/* ============ reveal ============ */
.rv{opacity:0;transform:translateY(14px)}
.rv.in{opacity:1;transform:none;transition:opacity .6s cubic-bezier(.2,.7,.3,1),transform .6s cubic-bezier(.2,.7,.3,1)}
@media (prefers-reduced-motion:reduce){.rv,.rv.in{opacity:1;transform:none;transition:none}}

/* ============ showreel ============ */
.reel-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:clamp(30px,5vw,66px);align-items:center;margin-top:38px}
.reel-frame{position:relative;width:min(300px,74vw);justify-self:center;background:var(--card);
  border:1px solid var(--rule);border-radius:3px;padding:10px;box-shadow:var(--shadow-l)}
.reel-screen{position:relative;aspect-ratio:9/16;background:#000;overflow:hidden;border-radius:2px}
.reel-screen video{width:100%;height:100%;object-fit:cover;display:block}
.reel-play{position:absolute;inset:0;display:grid;place-items:center;border:0;cursor:pointer;
  background:rgba(16,18,21,.5);opacity:0;transition:opacity .2s}
.reel-play.is-on{opacity:1}
.reel-play i{display:block;width:0;height:0;border-style:solid;border-width:15px 0 15px 24px;
  border-color:transparent transparent transparent var(--accent)}
.reel-cap{display:flex;justify-content:space-between;gap:12px;margin-top:11px;
  font-family:"IBM Plex Mono",monospace;font-size:11px;letter-spacing:.16em;
  text-transform:uppercase;color:var(--ink-3)}
.reel-actions{display:flex;flex-wrap:wrap;gap:12px;margin-top:28px}
@media (max-width:860px){.reel-grid{grid-template-columns:1fr}.reel-frame{order:-1}}

/* ============ shared section heads ============ */
.h2{font-size:clamp(28px,4.4vw,46px);font-weight:800;letter-spacing:-.028em;line-height:1.08;margin-top:20px;max-width:22ch}
.lede{color:var(--ink-2);max-width:60ch;margin-top:20px;font-size:17.5px}
.lede b{color:var(--ink);font-weight:600}

/* ============ outcome strip (hero) ============ */
.outcomes{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:1px;background:var(--rule);
  border:1px solid var(--rule);margin-top:34px;max-width:560px}
.outcomes div{background:var(--paper);padding:14px 16px}
.outcomes b{display:block;font-family:Archivo,sans-serif;font-size:15px;font-weight:800;letter-spacing:-.01em}
.outcomes span{font-size:12.5px;color:var(--ink-3);line-height:1.4;display:block;margin-top:3px}
@media (max-width:520px){.outcomes{grid-template-columns:1fr}}

/* ============ wix vs pearsn ============ */
.vs{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:1px;background:var(--rule);
  border:1px solid var(--rule);margin-top:44px}
.vs-col{background:var(--paper);padding:30px 28px 32px}
.vs-col.us{background:var(--card);box-shadow:inset 0 3px 0 var(--accent)}
.vs-col h3{font-size:18px;font-weight:800;letter-spacing:-.01em;display:flex;align-items:baseline;gap:10px}
.vs-col h3 small{font-family:"IBM Plex Mono",monospace;font-size:11px;font-weight:600;letter-spacing:.12em;
  text-transform:uppercase;color:var(--ink-3)}
.vs-col ul{list-style:none;padding:0;margin:18px 0 0;display:grid;gap:12px}
.vs-col li{position:relative;padding-left:26px;font-size:15px;color:var(--ink-2)}
.vs-col li::before{position:absolute;left:0;top:-1px;font-family:"IBM Plex Mono",monospace;font-weight:600}
.vs-col.them li::before{content:"\00d7";color:var(--ink-3)}
.vs-col.us li::before{content:"\2713";color:var(--good)}
.vs-col li b{color:var(--ink);font-weight:600}
@media (max-width:760px){.vs{grid-template-columns:1fr}}

/* ============ plans ============ */
.plans{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:1px;background:var(--rule);
  border:1px solid var(--rule);margin-top:44px}
.plan{background:var(--paper);padding:28px 24px 30px;display:flex;flex-direction:column;position:relative}
.plan.feature{background:var(--card);box-shadow:inset 0 3px 0 var(--accent)}
.plan-tag{font-family:"IBM Plex Mono",monospace;font-size:10.5px;font-weight:600;letter-spacing:.14em;
  text-transform:uppercase;color:var(--ink-3)}
.plan.feature .plan-tag{color:var(--accent)}
.plan h3{font-size:22px;font-weight:800;letter-spacing:-.02em;margin-top:10px}
.plan-for{font-size:14px;color:var(--ink-2);margin:8px 0 0;min-height:3.2em}
.plan-price{font-family:"IBM Plex Mono",monospace;font-weight:600;font-size:30px;letter-spacing:-.02em;
  margin-top:20px;line-height:1}
.plan-price small{font-size:13px;font-weight:400;color:var(--ink-3);letter-spacing:0}
.plan-terms{font-size:12.5px;color:var(--ink-3);margin-top:8px;min-height:2.8em}
.plan ul{list-style:none;padding:18px 0 0;margin:18px 0 0;border-top:1px solid var(--rule);display:grid;gap:9px;flex:1}
.plan li{position:relative;padding-left:20px;font-size:14px;color:var(--ink-2);line-height:1.45}
.plan li::before{content:"\2713";position:absolute;left:0;top:0;color:var(--good);font-family:"IBM Plex Mono",monospace;font-weight:600;font-size:12.5px}
.plan li.plus::before{content:"+";color:var(--accent)}
.plan .btn{margin-top:24px;width:100%}
.plan .is-free{color:var(--good)}
@media (max-width:1060px){.plans{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:600px){.plans{grid-template-columns:1fr}.plan-for,.plan-terms{min-height:0}}

/* ============ the maths ============ */
.maths{margin-top:28px;display:grid;grid-template-columns:auto minmax(0,1fr);gap:18px 30px;align-items:center;
  border:1px solid var(--rule);background:var(--card-2);padding:24px 28px}
.maths-n{font-family:"IBM Plex Mono",monospace;font-size:clamp(30px,4vw,44px);font-weight:600;color:var(--accent);
  letter-spacing:-.03em;line-height:1}
.maths p{margin:0;color:var(--ink-2);font-size:15.5px;max-width:70ch}
.maths p b{color:var(--ink)}
@media (max-width:640px){.maths{grid-template-columns:1fr}}
.terms-row{display:flex;flex-wrap:wrap;gap:10px 26px;margin-top:22px;font-size:13.5px;color:var(--ink-3)}
.terms-row span{display:flex;align-items:center;gap:8px}

/* ============ trades ============ */
.trades{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:1px;background:var(--rule);
  border:1px solid var(--rule);margin-top:44px}
.trade{background:var(--paper);padding:26px 24px 28px;text-decoration:none;display:flex;flex-direction:column;gap:8px;
  transition:background .2s ease}
.trade:hover{background:var(--card)}
.trade .stage-n{padding:0}
.trade h3{font-size:19px;font-weight:800;letter-spacing:-.015em}
.trade p{font-size:14px;color:var(--ink-2);margin:0;flex:1}
.trade .go{font-size:13.5px;font-weight:600;color:var(--ink);margin-top:6px}
.trade:hover .go{color:var(--accent)}
@media (max-width:960px){.trades{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:520px){.trades{grid-template-columns:1fr}}

/* ============ faq ============ */
.faq{margin-top:40px;border-top:1px solid var(--rule)}
.faq details{border-bottom:1px solid var(--rule)}
.faq summary{list-style:none;cursor:pointer;padding:22px 40px 22px 0;position:relative}
.faq summary::-webkit-details-marker{display:none}
.faq summary h3{font-size:clamp(17px,2vw,19px);font-weight:700;letter-spacing:-.01em}
.faq summary::after{content:"+";position:absolute;right:4px;top:18px;font-family:"IBM Plex Mono",monospace;
  font-size:22px;color:var(--accent);transition:transform .2s ease}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq .ans{padding:0 0 24px;max-width:68ch}
.faq .ans p{margin:0 0 12px;color:var(--ink-2);font-size:15.5px}
.faq .ans p:first-child{color:var(--ink)}

/* ============ inner pages ============ */
.crumbs{font-family:"IBM Plex Mono",monospace;font-size:11.5px;letter-spacing:.06em;color:var(--ink-3);
  display:flex;gap:8px;flex-wrap:wrap}
.crumbs a{color:var(--ink-3);text-decoration:none;border-bottom:1px solid var(--rule)}
.crumbs a:hover{color:var(--ink)}
.page-hero{padding-top:clamp(40px,6vw,72px);padding-bottom:clamp(40px,6vw,72px)}
.page-hero h1{font-size:clamp(34px,5.4vw,60px);font-weight:800;letter-spacing:-.032em;line-height:1.04;margin:22px 0 0;max-width:18ch}
.page-hero h1 em{font-style:normal;background-image:linear-gradient(transparent 58%,var(--mark-wash) 58%,var(--mark-wash) 93%,transparent 93%)}
.prose{max-width:68ch}
.prose h2{font-size:clamp(22px,2.8vw,28px);font-weight:800;letter-spacing:-.02em;line-height:1.15;margin:44px 0 0}
.prose h2:first-child{margin-top:0}
.prose p{color:var(--ink-2);margin:14px 0 0}
.prose p b{color:var(--ink);font-weight:600}
.prose ul{margin:14px 0 0;padding-left:0;list-style:none;display:grid;gap:10px}
.prose li{position:relative;padding-left:24px;color:var(--ink-2)}
.prose li::before{content:"";position:absolute;left:2px;top:.72em;width:10px;height:2px;background:var(--accent)}
.prose li b{color:var(--ink);font-weight:600}
.side-card{position:sticky;top:90px}
.page-split{display:grid;grid-template-columns:minmax(0,1fr) 340px;gap:clamp(32px,5vw,72px);align-items:start}
@media (max-width:900px){.page-split{grid-template-columns:1fr}.side-card{position:static}}
.mini-plans{list-style:none;padding:0;margin:18px 0 0;display:grid;gap:0;border-top:1px solid var(--rule)}
.mini-plans li{display:flex;justify-content:space-between;gap:14px;padding:12px 0;border-bottom:1px solid var(--rule);font-size:14.5px}
.mini-plans li span{color:var(--ink-2)}
.mini-plans li b{font-family:"IBM Plex Mono",monospace;font-weight:600;white-space:nowrap}
.card .btn{width:100%;margin-top:20px}

/* header CTA: keep button text colour over .nav a */
.nav a.btn-accent,.nav a.btn-accent:hover{color:var(--accent-ink)}

/* ============ no website yet (capture) ============ */
.nosite{margin-top:26px;padding-top:24px;border-top:1px solid var(--cap-field-bd);display:flex;gap:18px 28px;
  align-items:center;justify-content:space-between;flex-wrap:wrap}
.nosite > div:first-child{flex:1 1 360px;max-width:60ch}
.nosite b{display:block;font-family:Archivo,sans-serif;font-size:19px;font-weight:800;letter-spacing:-.01em;color:var(--cap-fg)}
.nosite span{display:block;font-size:15px;color:var(--cap-fg-2);margin-top:6px}
.nosite-btns{display:flex;gap:10px;flex-wrap:wrap}
.btn-onink{background:transparent;color:var(--cap-fg);border-color:var(--cap-field-bd)}
.btn-onink:hover{border-color:var(--cap-fg)}

/* ============ two ways I help ============ */
.paths{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:1px;background:var(--rule);border:1px solid var(--rule);margin-top:44px}
.path{background:var(--card);padding:34px 32px 34px;display:flex;flex-direction:column;box-shadow:inset 0 3px 0 var(--accent)}
.path + .path{box-shadow:inset 0 3px 0 var(--good)}
.path + .path .plan-tag{color:var(--good)}
.path .plan-tag{color:var(--accent)}
.path h3{font-size:clamp(24px,2.6vw,30px);font-weight:800;letter-spacing:-.02em;margin-top:12px;line-height:1.1}
.path-for{font-size:15.5px;color:var(--ink-2);margin:10px 0 0;max-width:46ch}
.path ul{list-style:none;padding:20px 0 0;margin:22px 0 0;border-top:1px solid var(--rule);display:grid;gap:11px;flex:1}
.path li{position:relative;padding-left:24px;font-size:15px;color:var(--ink-2);line-height:1.45}
.path li::before{content:"\2713";position:absolute;left:0;top:0;color:var(--good);font-family:"IBM Plex Mono",monospace;font-weight:600;font-size:13px}
.path-price{font-family:"IBM Plex Mono",monospace;font-weight:600;font-size:26px;margin-top:24px;letter-spacing:-.02em}
.path-price small{font-family:"IBM Plex Sans",sans-serif;font-size:13.5px;font-weight:400;color:var(--ink-3);letter-spacing:0}
.path .btn{margin-top:20px;align-self:flex-start}
.paths-note{font-size:14.5px;color:var(--ink-3);margin-top:18px}
@media (max-width:760px){.paths{grid-template-columns:1fr}.path .btn{align-self:stretch}}
.trades{grid-template-columns:repeat(3,minmax(0,1fr))}
@media (max-width:960px){.trades{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:520px){.trades{grid-template-columns:1fr}}